06.23.08

LinkedIn – Your Free Promotional Tool

Posted in SNS, book networking tagged , , , at 1:00 pm by beyondthebinding

Are you trying to get visibility for your book?  Does free sound like a good price tag?

With the variety of Social Networking sites out there, LinkIn is sometimes seen as nothing more than a business contacts site.  However, don’t overlook this a great tool for promoting your book.

One of the advantages of LinkedIn is that it functions primarily on name recognition.  This means that anyone that knows you, worked with you, or you went to school with will have the opportunity to find you on LinkedIn.  When you do an interview about your book or write something, if people search for your name it is very possible for them to find your LinkedIn profile.

Joining LinkedIn is as simple as filling out a free profile.  Once you get started, you can fill people in on what you have been up to, where you have worked, the schools you attended, associations you belong to and links to other websites.  This helps people not only connect to you personally but also helps them to find out more information about your book.  Also, by linking to your book website from another source (like LinkedIn) you increase your visibility on search engines like Google.

So take a few minutes and set up your initial profile on LinkedIn.  Next thing you know, people will be contacting you to find out, “Where can I get your book?”!

To learn more about LinkedIn, please look at the following articles:

http://www.sitepronews.com/2008/05/22/why-bother-with-linkedin-or-facebook/
http://blog.guykawasaki.com/2007/01/ten_ways_to_use.html

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